What stories resonated, what didn't and how might you need to pivot your strategy or approach?īecome a communications practitioner who is also a changemaker. Lastly, and what communications practitioners don't always do, is evaluate the impact of your storytelling. Bonus: both platforms lend themselves to stories with visuals like beautiful and inspiring photos and video.' And don't forget video 'to actually show, rather than tell, your audience about the impact of your work.' This kind of storytelling gives the world a chance to be more connected to your work. How is the writers strike, entering its second month, affecting content on broadcast and streaming platforms NPRs Scott Simon speaks with Lesley Goldberg of The Hollywood Reporter. Eaten explains that social media, including storytelling on Instagram and Facebook, 'can offer a way for folks outside of your organization to see the results of the work you do. Blogs or longer-form pieces in a newsletter, for example, allow you to discuss your story in detail. There is no one-size-fits-all tool for storytelling. Go back to your plan and evaluate which communications tactic will best reach which audience. You will just need to change his or her name or say 'anonymous,' and you shouldn't include any personally identifiable information.īe strategic about how you deliver your story. But, if you don't have permission, you can consider still using the story. If you can get permission from the individual to tell his or her story, that is always best - that way you can use their name and provide all the descriptive detail you need. Include descriptive details about their age, appearance or personality. This will show the breadth and depth of your organization.īring your character to life. For example, if you work at an organization that provides wrap-around social services, try to find stories that touch all of the programs and not just one. Focus on stories that best highlight your organization's work.

Impact in storywriting